Rethinking the sheet-set box

Dream Fit already led the bedding category. The packaging needed to catch up.

The structure

I developed concepts that actually scale in real life: one box that adjusts to fit anything from a single top sheet to a full king set, while still communicating innovation and affordable luxury. I brought in an industrial designer I work with and art directed the engineering.

The mark

The brand’s initials joined into a monogram that reads like a designer mark, reclined at an angle like a body resting and settling into bed.