Product design, branding & art direction

I worked with Smartbowl on finding their brand voice and art directing it across packaging, photoshoots, print, video, media and web. We organized a series of consumer focus groups and tested our branding repeatedly. Deciding to join forces with a celebrity chef, we were able to bring the brand to the Home Shopping Network as well as other national media and food influencers.

Favorite moments

This entrepreneur-owned company openly invited me into their family. They gave me wonderful experiences at thinking big and nurturing a brand.