One brand, three stages of growth

Over several years I worked with Fortify through three stages of growth: a fast launch, a move into national retail, and a premium repositioning after winning an Allure Best of Beauty award. The brand stayed recognizably itself through each one.

Three jobs, one brand

Launch: a travel-sized, bullet-shaped facial mist, designed to ride in a bag like hand sanitizer but positioned as real skincare. National retail: floor and counter displays that told shoppers at a glance what made Fortify different. Prestige: a move from plastic to glass with metallic finishes and materials, alongside Fortify’s internal team.